Market Research of the Tourism sector of economy in the Eastern Partnership Countries

The present study aims at supporting tourism-oriented municipalities in the Eastern Partnership countries to successfully build and develop local tourism industries. Next to putting in place attractive tourism products and to organising tourism value chains, destination managers and tourism entrepreneurs need to have a thorough understanding of promoting and selling their destinations. It is imperative to know source markets, market segments and profiles of potential customer groups in order to conceive and implement marketing strategies and marketing plans. November 2019.